As a software vendor we serve a broad range of industries, each with customers who have their own range of needs. This is sometimes causes us a dilemma, because we want to meet individual needs as closely as possible; and at the same time we have to resist trying to be all things to all [...]
If you’ve ever had the pleasure of buying a new car, you’ll remember the days spent poring over a brochure trying to decide which options you’d like. Leather seats – would be nice; dual zone air conditioning – a must; heated seats – maybe. You know the form. But unless you’re in the automotive trade, [...]
