It’s an exciting time for space programs around the world, as players take part beyond the U.S., Russia, and the European Space Agency (ESA). India, China and Iran are all in on the action, reaching for the moon, Mars, and beyond. Very different from the days when the US/USSR “space race” was running at full speed.
Last week I was in sunny California, attending the grand opening of the new Innovation Center in Silicon Valley. What an occasion! It was all sun, fast cars, rockets, motorbikes and lots of customers, partners, friends and media.
Good Morning America…You may have heard musings of Zuken expanding its presence in North America, and I can confirm that the grapevine is correct. Over recent years Zuken has had steady growth in the Americas, and that growth continues, including new staff appointments like Bob Potock and the opening of the new R&D office in Silicon Valley.
EDA software was expensive and really only affordable by large companies. When I was designing boards at National Semiconductor in the early ‘80s, our V.P.’s value proposition for buying one of these expensive systems was, “I want one in my organization.”
As a software vendor we serve a broad range of industries, each with customers who have their own range of needs. This is sometimes causes us a dilemma, because we want to meet individual needs as closely as possible; and at the same time we have to resist trying to be all things to all people.