Avoid Surprise In-Use Product Failures

Four Steps for Avoiding Surprise In-Use Product Failures

As we witness the birth of an era of connected devices with smart homes, connected cars and smart networked supply chains and factories, we might imagine that unexpected failures of electronic products would be a rarity. But all too often we hear about cellphones going up in flames, airbags that deploy on their own, or drones falling out of the sky. It is estimated that in the automotive industry alone, global warranties amount to as much as USD 40 billion per year.

Toshiba Embedded Module

Toshiba – RF Module Shrink (TransferJet™)

Toshiba faced a difficult design problem: their TransferJet™ technology was embedded in a customer cell phone, and when the next rev of the phone came around, they learned that they needed to shrink the board from 8mm x 8mm to 4.5mm x 6mm, and they had to shrink the module thickness from 1.7mm to 1.0mm. The original design was a simple board with a wire bond package and several peripherals. Competitive pressures required a significant reduction in size and thickness.