Europe

Motorsport

Under the Hood of an Italian Student Motorsport Team using E3.series

Established in 2000, Firenze Race Team is the official Formula SAE (Society of Automotive Engineers) team of Università degli Studi di Firenze (University of Florence), where Formula SAE is doing much to mirror Formula 1 racing by holding events around the world. But a key difference is that the teams are made up only of students in active education; briefed to develop a Formula-style race car.

Choice Without Embaressment

Choice Without Embarrassment: Proven Methods to Simplify Complexity in Manufacturing

The embarrassment of choice has become a powerful sales instrument – not only in the consumer market, where an abundance of sizes, colors, styles and flavors tempts the buyer to load more items into their shopping cart than they have on their shopping list.

It is also a powerful differentiator the investment goods industry. Bespoke products that are customized to meet a customer’s business needs are an important driver for companies that operate at the high end of their respective markets, such as automation, industrial machinery and transportation.