Mark joined Zuken in 2014 as a new graduate and has since been promoted twice. Today he is part of a seven-strong team developing a completely new PCB design tool, based in the Zuken Technology Centre in Bristol, UK.
We all approach different tasks in different ways and as PCB designers we all have very different ways of working, even though the task at hand effectively requires the same outcome.
Established in 2000, Firenze Race Team is the official Formula SAE (Society of Automotive Engineers) team of Università degli Studi di Firenze (University of Florence), where Formula SAE is doing much to mirror Formula 1 racing by holding events around the world. But a key difference is that the teams are made up only of students in active education; briefed to develop a Formula-style race car.
The embarrassment of choice has become a powerful sales instrument – not only in the consumer market, where an abundance of sizes, colors, styles and flavors tempts the buyer to load more items into their shopping cart than they have on their shopping list.
It is also a powerful differentiator the investment goods industry. Bespoke products that are customized to meet a customer’s business needs are an important driver for companies that operate at the high end of their respective markets, such as automation, industrial machinery and transportation.
More often than not, our customers are less interested in the core functionality of the software than the goals and objectives they need to achieve when using it. These are usually product development projects with deadlines, cost and performance targets, alongside project management and coordination efforts. So, success for our customers is only achieved if the tools are deployed in a way that supports the company’s product development process and its related requirements.