IoT

Design Complex Mass Market IoT Devices

IoT Makes Complex Design Problems Mass Market – Part 2

In the first part of this blog series, I looked at the explosion in the growth of internet connected technology and wearable devices, and started to look at what kind of design challenges this posed; not just for cutting edge niche products, but mass market general electronics goods.

IoT Complex Design

IoT Makes Complex Design Problems Mass Market – Part 1

Wearable technology, like smart watches, are a prime example. As many players jump into the market to fight for the next great revenue growth area, they’ve got to up their game. Managing margins and pushing physical technology capabilities, to deliver a product with the correct price and functionality to reflect their brand positioning is a product design balancing act. Get it right and the pay-off in profitability is simple to see, the same applies for failure (no hiding behind rocks here).

Beach

Watching Advancement of Technology in Paradise

A couple of weeks ago, my colleague Kazunari Koga and I had the privilege of presenting at this year’s SMTA Pan Pacific Symposium in Kauai, Hawaii. It’s not often you get to go to Hawaii for a business trip, but in our case, it was definitely worth the effort in attending and participating at this event.