Vehicle Systems

A System of Systems Design Approach

The traditional PCB-centric design process is being replaced by a system-centric process. The system can be defined as the final product (e.g., camera) or one of the many components that comprise a product (e.g., 1 of 80 electronic control units in a car). Product complexity is driving this profound shift away from a focus on detailed design toward a systems engineering approach.

We see the system-centric design process requiring a convergence of detailed design disciplines towards 3D (e.g., PCB, mechanical, electrical) while expanding the process to include Model Based Systems Engineering (MBSE) and hardware architecture design. Design complexity is driving the formalization of requirements capture, use cases and design structure. The model then moves to system- or product-level architecture optimization. The need for improved productivity is driving the need to converge detailed design disciplines into a 3D co-design environment.

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As Vice President of Marketing for the Americas I get to work with fantastic people across the globe. Zuken gives me the opportunity to collaborate with some of the most innovative companies and individuals in the technology sector. As an electrical engineer, this is as good as it gets. When I am not working, there is plenty to do in beautiful Colorado.