Original equipment manufacturers (OEMs) can easily feel like a kid in a candy store with so many recently developed manufacturing technologies to choose from.
Hardware architecture design is becoming a competitive requirement as product complexity is on the rise and the room for error is shrinking.
When Renishaw decided to migrate to Zuken’s latest PCB design suite in 2016, a main driver was the suite’s capabilities for designing and analysing their next-generation flexible PCBs.
With key functionality in many cases commoditized, the success or failure of wearables is increasingly determined in the early stages of the PCB and mechanical integration process where requirements are translated into practical design decisions such as how functions are mapped to PCBs and PCBs are integrated into the enclosure.
Wearable technology, like smart watches, are a prime example. As many players jump into the market to fight for the next great revenue growth area, they’ve got to up their game. Managing margins and pushing physical technology capabilities, to deliver a product with the correct price and functionality to reflect their brand positioning is a product design balancing act. Get it right and the pay-off in profitability is simple to see, the same applies for failure (no hiding behind rocks here).