What does it take to develop a successful new product in today’s highly competitive global electronics marketplace? It all starts with a systems architect tasked with seamlessly moving between the many different disciplines – functional block diagramming, floor planning, space planning, cost estimating, etc. required to define the hardware architecture. This special guy or gal then must work the magic needed to define a hardware architecture that meets all of the targets – functionality, cost, weight, style, battery life, etc. – required to ensure that success of the product.