Tagged: Virtual Prototyping

Virtual PrototypingAs engineers, it’s easy to get the feeling that your PCB is the center of the design universe. But, it’s important to remember that we are designing products, not just boards, and a product-centric design methodology is essential to creating the competitive products that customers demand. Product level virtual prototyping validates that your detailed design approach can support the product requirements.

Wearable technology market

Growing Pains in the Wearables Market

With key functionality in many cases commoditized, the success or failure of wearables is increasingly determined in the early stages of the PCB and mechanical integration process where requirements are translated into practical design decisions such as how functions are mapped to PCBs and PCBs are integrated into the enclosure.

IoT Complex Design

IoT Makes Complex Design Problems Mass Market – Part 1

Wearable technology, like smart watches, are a prime example. As many players jump into the market to fight for the next great revenue growth area, they’ve got to up their game. Managing margins and pushing physical technology capabilities, to deliver a product with the correct price and functionality to reflect their brand positioning is a product design balancing act. Get it right and the pay-off in profitability is simple to see, the same applies for failure (no hiding behind rocks here).

PCB Design Evolution

PCB Design and the Need to Evolve

Today, consumers of electronic products have more choice than ever, requiring the companies that create products to compete on increasingly diverse and changing factors. Building products with the highest level of competitiveness requires a collaborative, multi-disciplinary design approach. The PCB is no longer the central focus, but rather, it is the product. The term product-centric design is now used to describe this multi-disciplinary way of working, with the focus on product requirements from the very start of the design process.

improve product development

Improve Your Product Development Process with 3D Product Visualization

You’ve probably heard the expression, “the left hand doesn’t know what the right hand is doing.” Unfortunately that is often the case during product development, when the ECAD PCB design team and the MCAD team are furiously working to meet ever-shrinking time-to-market requirements. After all, ECAD and MCAD are two completely separate disciplines with different areas of study and different areas of concern.