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The Rise of Product Innovation in Poland, The Promising Emerging Market

When you think of Poland, the first things that perhaps come to mind is the quality of Polish Vodka and the beautiful Warsaw and  Krakow. While having an industrious history, it has not been known for product development, but this is changing.

In the same way that we see the rise of countries like China, we may soon see people migrating into the country, rather than fleeing to other lands of opportunity like America and Russia.

Over recent years, the country has undergone massive economic growth, even during the global economic downturn, Poland was mostly unscathed. With the shining lights of the country’s economic success, Poland continues to attract foreign direct investment and maintain a healthy financial grounding.

In fact, Zuken has just announced a new office in Krakow to serve our growing customer base in the rail, automotive and industrial industries, along with providing a base for expansion within other areas of eastern Europe such as the Czech Republic, Hungary and the Baltics.

The Emergence of New Poland

Geographically wedged between Germany and Russia, Poland has spent decades isolated under communist rule, which collapsed in 1989. Not to mention the experience of two devastating World Wars, that caused great devastation and damaged the economic prospects of this hard-working nation. Despite all this, Poland has the largest economy in Central Europe (source The World Bank) and is now richer and more secure than it’s ever been.

Zuken Team in Poland

Zuken’s new office will staff 10 people, including two new sales managers for the region. Let me take this opportunity to introduce them to you.

Zygmunt “Ziggy” Durda has more than 19 years of experience in sales within Poland and neighboring countries, mainly in the IT & telecom sectors.  When he’s not working with companies to understand and overcome their design challenges, he enjoys cross country jogging, power biking, skiing and during the winter, likes reading Scandinavian fiction books.

Arkadiusz “Arek” Bury  has been working for several years in the e-commerce, IT and electronic industries where he was responsible for developing sales projects, negotiating contracts and developing cooperation with customers. In his spare time he likes playing chess, basketball and watching a good movie.

Thanks for welcoming us Poland, we look forward to your continued success!

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